With the objective of developing tourism and services to transform the economic structure, one of the fundamental goals that the Party Congress of Hoa Lu district term 2010 – 2015 has been set out is " tourism, tourism services, considered as a key task, mainly in economic development.
In particular, to implement Resolution 15 of the Provincial Party Committee on tourism development Ninh Binh until 2020, orientation to 2030, District Party Committee Hoa Lu issued the special resolution No. 02 on tourism development to materialize. Resolution No. 15 of the Provincial Party Committee. The promulgation of Resolution No. 02 is considered as an important factor ensuring the leadership and uniform direction of the Party committees and authorities in the area on management and development of tourism. It is worth mentioning that in the process of implementation, the Hoa Lu Party has focused on changing thinking, creating a breakthrough way of doing travel, contributing to step by step making tourism become a key economic sector of the district.
Back to the time before the promulgation of Resolution No. 02, Hoa Lu ‘s "panorama" tourism was considered unstable, not really creating a breakthrough, not promoting and exploiting its potential. strong local. The types of products as well as supporting industries for tourism have not developed. Mr. Dinh Thi Cuc, Deputy Secretary of Ninh Hai Commune Party Committee said: With the advantage of Tam Coc – Bich Dong Resort, Ninh Hai is known by many tourists. By the time of 2007, in the commune because of many units involved in the management of the resort, doing business, services should develop in the style of "strong people do". Coordination between local authorities and management units in ensuring security and environmental sanitation as well as civilized tourist lifestyle is not good. In addition, people’s perception of tourism economy is limited, the attitude and service of the people to do tourism is not high; Enterprises do not pay much attention to infrastructure investment, so they do not create the attraction of Tam Coc – Bich Dong tourist resort.
Ninh Binh is one of the famous tourist destinations of the North with many beautiful landscapes
How to make Tam Coc – Bich Dong tourist resort grow and attract more and more tourists, commensurate with the potential is always the concern of the Party Committee. In implementing Resolution No. 15 of the Provincial Party Committee and Resolution No. 02 of the Party Committee of Hoa Lu, Ninh Hai also issued a special resolution on tourism development, at the same time to widely propagate the basic content of the Resolution. The first job that Ninh Hai carried out was to restore security and order, build civilized tourism lifestyle. In particular, the breakthrough is to change the perception of "eating, living" that is ingrained into the subconscious of many people to do tourism. The commune party committees have focused on building a smart community model in which mass organizations, such as the Women’s Union, the War Veterans’ Association, the Youth Union, the Elderly’s Association … are the core force in propaganda and communication.
The people live the civilized lifestyle of the tourist. For the people who take part in the tourism work to promote their right to own, establish self-managed groups by occupation, such as: rowing boat, photography team, cleaning team; keep order souvenir sales, business, dining, guest house … The team was established on a voluntary basis, the people self-management, self-supervision. Each team is organized and arranged in a scientific and reasonable manner. For instance, the boat people have fixed boats for boats, or photographic service teams have been issued cards, practice certificates and beach wear … In addition, the CPC coordinates with the management of the area Tam Coc – Bich Dong tourism to have a harmonious combination in the state management of tourism. Every month, the Commune People’s Committee handles the meeting with leaders of Tam Coc – Bich Dong resort management board, thus creating many information, promptly resolving the concerns of the people.
Up to now, the phenomenon of asking for money, asking customers to take photos has been reduced, security and order in Tam Coc – Bich Dong tourist has come into the fold, creating confidence for visitors. Professional service, clean environment, nice to feel comfortable for visitors when coming to Tam Coc – Bich Dong. Therefore, the number of tourists visiting this place has increased dramatically. At present, there are 42 restaurants, hotels and food service establishments that create jobs for 80% of local workers. Tourism and handicrafts have accounted for 80% of the economic structure of the commune, the average annual revenue from tourism reached 40 – 45 billion. Many families are quite wealthy and make travel.
In order to become an important economic sector of the locality, Hoa Lu has implemented a cultural, sports and tourism development plan with a number of solutions, focusing on the cultural values associated with the calendar. History of Hoa Lu. The district has mobilized resources to invest in infrastructure development in the key tourist areas, creating a favorable legal framework and corridor to attract investors. Accordingly, in the past 5 years, Hoa Lu actively coordinated with departments, departments of the province in the implementation of key projects such as Planning Thach Bich – Thung Nang tourism; Linh Coc – Hai Nham; Trang An tourist resort, Tam Coc – Bich Dong; special relic of Hoa Lu ancient relic; To complete the investment in phase II of Ninh Van craft village; planning of Ninh Hai embroidery village; The project has been gradually improved, contributing to improve the quality of tourism services.
In the past years, Hoa Lu actively cooperated with other departments to organize training courses on tourism development for thousands of people to improve. awareness and responsibility of the community when doing tourism. At the same time, in coordination with the Department of Culture, Sports and Tourism, there are training guides – one of the contributors to make Hoa Lu tourism more attractive to tourists.
Aili Forsenius, a Swiss tourist, said that we came to Vietnam and were introduced to Ninh Binh by a tour operator in Hanoi. We visit some of your travel destinations such as Tam Coc – Bich Dong, Ancient Hoa Lu and Trang An with Ninh Binh 3 Day Tour
, I am very impressed with the scenery of the resort. In Ninh Binh as well as in Vietnam in general, life is very peaceful, not hysterical as in Switzerland. The tour guides are very enthusiastic and responsible. People are friendly and open. A friend of my tour team had forgotten the camera on the boat at Tam Coc – Bich Dong wharf, and after a while my friend was sent back by the boatman. We are very impressed and really impressed with the style of Ninh Binh tourism.
In order to attract more tourists, Hoa Lu has strengthened the state management of residence activities in the locality, attaching importance to the appraisal and re-appraisal of hotels and guest houses. To step up the inspection and guidance of the observance of the State’s regulations on organizations, enterprises and individuals engaged in tourist accommodation business. Along with that, the accommodation establishments have focused on improving the quality of tourism products, technical facilities and equipment to meet the increasing needs of tourists.
With the determination of the entire political system, the appearance and attractiveness of the "smoke free industry" Hoa Lu has had many positive moves. Guests have known Hoa Lu more, contributing to increase revenue from commercial activities, services, tourism in the province from 676 billion (2010) to 1.028 billion in 2015, up 52% over the beginning. term, in which annual revenue from tourism is 200 billion. This success once again confirmed that the issuance of Resolution No.2 of the Party Committee on tourism development is absolutely correct and suitable with reality.